It’s time to scratch our heads at Apple again for at least one outrageously expensive thing after a product announcement. One minute we could be stunned by powerful new chips that could promise a brighter future for gaming, and the next, Apple could charge $400 USD for a monitor stand. And it has.
The new Studio Display looks like a pretty impressive piece of gear, especially for creatives looking for an Apple display. It has a 5k retina panel, up to 600 nits, and your choice between a kickstand with tilt adjustments or a VESA wall mount adapter.
One will set you back $1,599 USD, and while it’s certainly not cheap, that could be considered pretty reasonable by Apple standards. Add $300 more and you can even get the nicer non-reflective glass coating, which still doesn’t seem too bad for this kind of enhancement.
But if you want the incredibly high-end feature of adjusting the height of your monitor, you’ll have to pay the extra $499 for the tilt and height-adjustable stand configuration. It’s mind boggling that this stand could be $500 USD better than the stand it comes with. Especially considering the only extra functionality, it seems like adjusting the height of your monitor.
You could get a monitor that’s adjustable in height for less, and we’ve got some great recommendations when it comes to gaming monitors. Or use an old phone book? People still have that, right? Either way, it certainly feels like Apple pricing for what should be a pretty standard feature.
And it is well known. Apple dropped a booth in 2019 for $999 that everyone was joking about back then. The company may be counting on this to feel cheap by comparison, but it’s still a tough amount to swallow.
More recently, there were the insanely expensive wheels for Apple’s latest tower, and even a microfiber cloth costing a whopping $19, for a few inches of fabric. Fortunately, these prices shouldn’t bother anyone here, because according to Intel, nobody really plays on a Mac.